Laravel SaaS Application | Marketing and CRM Solution

Project description

BPTM (Breakthrough Physical Therapy Marketing) provides marketing and a CRM platform for private practice physical therapists and chiropractors. It helps them save time and get consistent results from their marketing. Ultimately, It helps them to generate new patients. Breakthrough provides reliable online advertising, performs campaigns, email automation, lead management, and so much more.

• Online Advertising: reach more people in their community using Facebook, Google, Instagram and YouTube.
• Landing Pages: pre-built and optimized direct-response landing pages are designed to convert people from their community into high-quality leads and patients.
• Easy Lead Management: company staff can effortlessly track leads from all their marketing campaigns & entire past patient list, in one system.
• Email Automation: as soon as a lead is added to the software, they receive automated pre-built & optimized emails. These emails educate, add value, and position their practice as the authority.
• Two-way Texting: send and receive text messages right from the platform. Book more appointments by instantly connecting with patients.
• Call Tracking: keep track of inbound calls and patient follow-ups without doing additional paperwork or needing multiple systems.
• Instant Notifications: company staff know whom to follow up with and exactly when and how to do it. Improve efficiency and schedule more plans of care.
• Intuitive Reporting: measure the performance of companies’ marketing campaigns using built-in analytics. Understand what’s driving results.

• Developed this SaaS application including analysis, database design, coding, refactoring and deployment
• Solved complex performance problems and architectural challenges
• Built RESTful API and integrated 3rd party APIs
• Distributed tasks to developers and collaborate with them to complete features

• Implemented automated marketing campaigns, which cut overall operating expenses by 20%.
• Boosted system performance to 90% by query optimization and performance tuning.